The Pantone Color Formula Guide is a color catalog that gives you how to print each color with hand-mix formulas. Known as the common language of colors, Pantone colors are preferred, especially in areas where color preference is not desired.
Pantone colors, which he also follows closely in the fashion world, were chosen as the color trend called Very Peri, which included the reassuring tones of blue until a year ago. The color chosen was closer to purple, so it also contained red.
So, what is the color of 2023?
Viva Magenta, chosen by Pantone as the trend color of the year 2023, combines vitality and power. This color, which is in shades of red, represents power. Red color alone emphasizes dynamism and mobility. Viva Magenta, on the other hand, adds purity to this dynamic. Pantone colors, which are eagerly awaited by designers and the fashion world every year, meet that excitement every time. This color, which was chosen from among the red tones this year, contributed to my experience of that excitement.